A growing number of investors are looking beyond their traditional investment options for something that delivers a greater “social” return than even the most socially responsible companies can provide. They have found this in community investing, which provides high impact social returns. These returns can be measured in the well-being of both neighborhoods in your city and on the other side of the world.
By providing modest financial returns, this capital can reach communities in great need – areas where the economics could not possibly sustain higher returns to investors. Community investing directly addresses many of the most vexing problems facing humankind today: urban decay, rural poverty, economic disenfranchisement, declining public health, and hopelessness, both here and abroad. While investing in corporations that act responsibly can help deal with many of the same issues, community investing makes the most direct impact on a community’s well-being.
While not necessarily the first investment that social investors think of, community investments are extremely accessible, requiring a minimum commitment of only $100 for as little as one year. Returns generally vary from 0 to 3 percent and are selected by the investor. Community investments are a valuable way to diversify a portfolio. But most importantly, community investing pays dividends in social returns measured by affordable housing, health clinics, daycare facilities, jobs, and other vital signs of community renewal.
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